About Me

Specialties

Marketing analytics, content management, blogging, research, event planning, social media, and digital marketing.

Experienced marketing coordinator with specialties in research, direct to consumer marketing, events, and social media. Hardworking, detail-oriented, creative, who enjoys collaborating with others.

Experience

Bristol Myers Squibb Dec 2022-Present American multinational pharmaceutical company.

• Create training materials for global content management and compliance system
• Onboard and support users to Veeva PromoMats
• Monitor markets globally by providing and maintaining users’ permissions
• Support the operational strategy and delivery of commercial marketing content including websites, banner ads, emails, print collateral and social media assets
• Provide process and system support for content management tools

Princeton Marketing
March 2019- Present
Marketing-technology solutions for financial services industry.

• Assist with marketing and technology solutions for financial services industry
• Establish an accounting system in QuickBooks including expense and business income tracking
• Fix computer issues and handled systems upgrades
• Complete general office duties including client service as well as arranging meetings for both in person and virtual events
• Perform marketing research to better understand business landscape and provide insights

Water Environment Federation
August 2022- November 2022
A not-for-profit technical and educational organization representing water quality professionals around the world.

• Designed email marketing campaigns in Marketo
• Performed research on past marketing campaigns (emails, newsletters, and social media)
• Collaborated with internal teams to ensure marketing projects are delivered within time and scope
• Supported other campaign initiatives to drive engagement and attendance for events and conferences
• Assisted with the writing, coordination, and development of marketing campaigns

Consumer51
October 2020- September 2021
Full-service marketing and branding agency specializing in creative strategy, brand positioning, and multimedia campaigns.

• Research marketing trends and potential clients
• Analyzed website health, trouble shoot and fix errors using SEMrush
• Content strategy, writing and design of blog posts for five clients in a range of industries
• Implemented latest marketing strategies to develop social media posts to increase brand awareness for clients
• Increased engagement among client’s social media accounts through branded hashtags
• Apply key word to optimize SEO performance

NRG Home
June 2020- September 2020
Philadelphia-based energy supply company, serving customers in the Northeast United States.

• Created comprehensive Social Media audit with recommendations for improvement across Facebook, Twitter, and Instagram
• Tested web pages and reported any quality issues
• Worked with campaign tracking and measurement of campaign performance
• Designed instruction pamphlet explaining new contactless enrollment procedures
• Assisted with company newsletter

Certificates

HubSpot Academy- Digital Advertising, Social Media Advertising, and SEO Research

Design- Adobe Photoshop, Canva

Activities

Other Work Experience

Starbucks Barista, Home Goods Retail Clerk, Server Bahama Breeze, Server Turning Point, Receptionist/Billing Clerk Princeton Family Chiropractic, Pet Sitter, Baby Sitter